In today’s mobile and on-the-go world, it is pertinent to
stay connected to your customers all the time. And what’s a better medium than
a website to achieve this? While websites play an important role to shape the
success of your business, have you wondered if your website is user-friendly,
easy to navigate, and search engine optimized? If you are not sure about these
questions, read on to understand the best practices in web design business
which everyone should know.
1.
Simple navigation
You don’t want to play hide and seek with your visitors.
Give them what they want and they will place you on top of everyone else. Try
to make your navigation as simple as possible – so much so that the visitor is
able to locate everything that he or she is looking for in just one click.
If you have too much content to show up, look for a web
designer who is able to create a sophisticated navigation for you.
2.
Social media connections
Social media is yet another web design practice which
everyone should adopt and accept. Don’t shy away from placing all your social
media icons on your website. This increases user engagement and even conversion
rates.
Don’t place these highly essential engagement tools at the
bottom of your page. Instead, place them in the header and let your visitors
feel your presence all over the internet.
3.
Quality content
If your focus has been shifted from content generation to
business-making, then it’s about time you undo your mistake, a grave one
indeed! Today, content is the king and your visitor will abandon you if the
king does not serve him well. Even the search engines are placing websites with
quality content in the top search results. By content, we mean your text,
photos, videos, everything, that goes on your website. It should be more than just
appealing.
4.
Blogs
Another web design practice that serves as an amazing
engagement tool is blogging. Search engines prefer websites that are constantly
updated and blogging is one of the best ways to achieve this. You can write
blogs on topics that are relevant to your business and products. Try to upload
at least two blog posts per week to entice your visitor to check your site
often and rank higher in search engine results.
5.
Responsive website
The importance of a responsive web design has been explained
time and again by experts and web designers.
As the mobility of the audience increases, the need for a
responsive design increases exponentially. Responsiveness means your website
has the capability to automatically adjust to the screen on which it is being
displayed, from desktops, to tablets, to smartphones, etc.
6.
Choice of fonts
As you load some amazing pictures and high quality videos
on your website, don’t take away your sight from the visual appeal of the
textual content. Ask your web designer how your textual content can be made to
look more appealing to the visitors. Pay special attention to the typography
for best results.
Don’t miss out on these amazing web design practices to reach out to maximum visitors and increases your sales.
Authored by Carl Hartley. Carl is one of the lead web designers if the british web design community. He is known to utilize all the good practices there are when designing a website. His work has been frequently displayed at online and offline forums and events as a specimen of modern web design. To know more about his work, visit: